Every Tuesday evening I arrive to my New Media class a few minutes early, and every Tuesday evening I am greeted by a music video being projected on the big screen. Several times it has been Liz Phair, and recently I have noticed that Duffy seems to have caught the attention of my professor’s ear. Regardless of the music video being shown, it is always the same website playing the video: YouTube.

It is safe to presume that thousands, more likely, millions of individuals use the site to watch or listen to music.But with the recent controversies surrounding YouTube and copyright issues, it seems official music videos and even some songs are become more difficult to find on the website. (Unless the artist has an official channel.) Many recall the trouble YouTube went through last year, when Viacom placed a 1 billion dollar lawsuit on the video streaming website due to copyright infringement.

According to an article entitled YouTube, Universal Music Reportedly Talking Business, by Dee Chisamera, “YouTube may be taking a new approach when it comes to music videos, which this time would not imply any more legal threats on copyright infringement. The video site is reportedly in talks with Universal Music, the number one music company in the country, to create a music video website called Vevo.”

Interesting. With the success of NBC’s Hulu, Universal’s movement to online content comes to no surprise. According to an article entitled, Video Use Seen Hitting Eight Hours a Day by 2013, by Daisy Whitney, “the average American 12 and older spends about six hours a day with video-based entertainment.” As a society, we are becoming increasingly more Internet based.

According to researcher and professor, Damien O’Brien, “YouTube, the video sharing website has risen to be one of the most popular and profitable websites on the Internet.” Media giants like NBC and Universal are smart to follow YouTube’s lead.


YouTube #1

YouTube #1